How Rich Pins Affected Two Brands’ Pinterest Strategies

For the visually-minded, there is perhaps no greater online destination than the popular image-collecting site Pinterest. Many brands were quick to join the site, recognizing the potential for connecting with a passionate and engaged fan base while also driving traffic back to their sites. With so many brands on board, the Pinterest team realized it needed to tailor its tools for them. On July 22, 2013, Pinterest introduced “Rich Pins”, allowing brands to embed useful information directly into their pins.

Rich Pins currently serve three types of content: recipes, products, and movies. Brands using this technology can embed specific types of information into pins so that, when a user clicks an image, the information appears below the caption.

Recipe pins include ingredients and preparation time. Those using product pins can include automatically updated information about price and availability — a particularly useful tool considering Pinterest now alerts pinners when a pinned item’s price drops. Finally, there are movie pins, which include ratings from sites such as Rotten Tomatoes and Netflix, as well as the name of the director.

Smart Pinterest brands have long ago adopted a Pinterest strategy, but a number of these have integrated Rich Pins into the experience to make even better use of the platform. We chatted with Justine LoMonaco, Martha Stewart Living’s Senior Manager of Engagement Marketing, and Pranit Tukrel of jewelry brand My Trio Rings to learn about their strategies regarding Pinterest Rich Pins.

Read on at Sprout Social Insights.


I feel punny, oh so punny.

Credit: Globovision and

Everyone should know the golden rule of wedding attendance: Never wear the same color as the bride. Luckily for Sunday’s ladies in red, the event was the 63rd Primetime Emmy Awards, not my wedding (or yours). Had it been, the inundation of scarlet stunners would have made for quite the faux pas.

Read more: Seeing Red: The Emmy’s Remind Us of a Desi Wedding Gone Wrong | The South Asian Wedding Network by Divanee.

Nothing against Maulik Pancholy, but Raza Jaffrey’s face is more worthy of being featured.

Raza Jaffrey. Credit:

The 2011/2012 TV season is set to start in a matter of weeks and, like every year, people are getting excited for the new shows that will premiere in primetime. While TV and ad executives are on the lookout for the next big hit, we’ve got a different question on our minds: Will there be South Asians? The networks are doing well by us this year — of the major shows debuting this season, four will feature South Asian actors, none of whom will play stereotypical roles. (Sorry, Apu. Nothing against you but…come on.)

Read more: Fall TV Primer: South Asians Coming to the Small Screen | Divanee – South Asian news and entertainment.

Someone thinks Pakistan may have been sheltering bin Laden after all? Shocker.

Lockheed M-21 Blackbird and D-21 Drone. Credit: Bill Abbott/Creative Commons

Life moves fast. News moves faster. American security analyst Raelynn Hillhouse believes that Pakistan sheltered Osama bin Laden in Abbotabad in exchange for Saudi Arabian funds. She put forth her theory in her blog where she claimed that an ISI spokesman tried to claim the reward for bin Laden’s head and said the Pakistanis were harboring him at the Saudis’ expense. For the first time in the country’s history, evidence of war crimes will be presented to a court in Bangladesh. About 3 million people were killed in the nine month war that led to the creation of Bangladesh in 1971. If the men in question are convicted, they will likely be executed.

Read more: Saudis May Have Paid Pakistan to Shelter OBL, CIA Says Drones Didn’t Kill Civilians | August 8-12, 2011 | Divanee – South Asian news and entertainment.

South Asian news for August 1-5, 2011.

Karachi skyline. Credit: Kashiff/Creative Commons

Life moves fast. News moves faster. Afghanistan’s former spy chief, Amrullah Saleh, alleged that then-President Pervez Musharraf chose not to act on detailed tips pointing to Osama bin Laden’s whereabouts in Pakistan four years ago.According to Saleh, his team conducted village-to-village searches that determined OBL was not in tribal areas. He also implied that Pakistan’s government’s support of OBL prevented them from seeking him out.

Read more: India Believes Mumbai Attackers Were Domestic, Pakistan Beefs Up Security in Karachi | August 1-5, 2011 | Divanee – South Asian news and entertainment.

Seriously, people are getting really excited about Pakistani mangoes in Chicago.

Credit: hojusaram/Creative Commons

The days are long, and they are hot. Weathering a summer of extreme heat and humidity punctuated by freak thunderstorms is wearing on Chicagoans. You see them on the street and on public transport, their bodies sluggish and their glazed-over stares hiding a desperate craving for something better. Something…juicier.

Read more: Pakistani Mangoes Set to Sweeten A Sour Chicago Summer | Divanee – South Asian news and entertainment.