Built In Chicago and Marengo Hampshire Partners would like to congratulate July’s Startup of the Month: InContext Solutions! An award-winning technology firm, InContext Solutions, seeks to lead the industry in best in class analytics and market research. Their unique take on research centers on providing clients a way to test various scenarios in a virtual store with real customers before going to market.

For many companies, high costs or a lack of resources are obstacles in the path of testing hypotheses, meaning a lot of ideas never get explored, let alone realized. InContext Solutions wants to demolish that roadblock, making it possible for companies to virtually “see” how a store or product change would affect their businesses. Sophisticated 3D modeling and using the open expanse of the World Wide Web makes this possible in a way previously unthinkable.

In 2009, Tracey Wiedmeyer founded InContext Solutions with Bob Gillespie and Rich Scamehorn “with a vision to revolutionize how virtual simulations could be used by leading businesses across the globe.” Last November, Hyde Park Venture Partners and Hyde Park Angels co-led a $1.5 million investment in InContext Solutions, which brings their funding to date to a total of nearly $2.7 million. Today, they work with many Fortune 500 consumer packaged goods (CPG) manufacturers and retailers, the kind whose products fall into consumers’ hands daily, to imagine new futures for their businesses.

Learn more about InContext Solutions’ business and goals via our Q&A with co-founder and CTO Wiedmeyer. Click here to read it.