Long before “disruption” became a Silicon Valley buzzword, Russell Simmons, 55, was upending paradigms left and right. His Def Jam record label introduced hip-hop to a broader audience, while his Phat Farm clothing line blurred the line between urban and prep. They also made Simmons a wealthy man. Forbes reckons he’s worth about $325 million.

Simmons discussed the evolution of his career and his intentions to upend digital with two new companies, Narrative and All Def Digital, at the Digitas xCulture anniversary celebration on March 27. After the event, Simmons took questions from Grid.

In this case, “Grid” is yours truly! Click here to read what Russell and I talked about.