Chicago entrepreneurs are featured in a new Porsche campaign that rolls out this month, and it’s Howard Tullman who got them there.
The six “There Is No Substitute” videos highlight American entrepreneurs including 1871 CEO Tullman and Trunk Club CEO Brian Spaly, whose company announced its acquisition by Nordstrom last week.
The videos will appear on YouTube and be promoted on social media by Porsche.
Chicago’s prominence is no coincidence: The subjects were selected by Philo Broadcasting, a Chicago-based video content company in which Tullman’s VC fund, G2T3V, is invested. Tullman said the Philo team pitched an entrepreneurship-focused content marketing campaign to Porsche and approached him to appear in it.