Indiegogo sees itself today as a platform to empower people to fund projects they love. Like other businesses that look to innovate and evolve, it sees itself in the future as even more.
Danae Ringelmann, Indiegogo’s co-founder and chief development officer, envisions a day when the crowd-funding platform also serves as a financial tool, giving investors a way to “never say no” again to an idea or small business that they previously might have considered too unproven and risky.
“We very much believe the future of finance is one where Indiegogo is co-working with the traditional system — banks, venture capitalists — where Indiegogo is this incubation platform for ideas,” Ringelmann said.