How To Learn Everything About Design Without Going To College

In less time than it takes to finish a semester in college, a new school says it can teach all you need to know about digital design.

Students at The Designation pay $3,000 to attend three-hour classes twice a week for nine weeks to learn the philosophy and fundamentals of Web and graphic design, including HTML and CSS, wireframing and design theory. Kevin Yun teaches development, veteran GrubHub designer Zeke Franco covers user experience design, and Reppio creative director JJ Lee handles branding and Adobe training.

The Designation’s first — and so far only — session, now underway, was a profitable one, says founder Yun. Thirteen students’ tuition covers rent at Loop digital agency Manifest Digital, where classes are held, as well as instructor compensation, setup and marketing costs.

Yun is a self-taught designer and senior at the University of Illinois at Urbana-Champaign, where he’s somewhat reluctantly studying finance. For Yun, running The Designation is more than a summer job. He describes his commitment as “full time at night” as he juggles designing for two other startups, including Fitsby, an exercise app.

Yun sees The Designation’s curriculum as superior training for career-changers or recent graduates. “There’s nobody else really teaching digital design classes in Chicago at the moment,” he says.

Click here to read the rest of the story at Grid!

The Women Driving Chicago’s Digital Renaissance: Part 1

 

In this monthly series, Built In Chicago will highlight some of the most important players in our digital ecosystem: the women. From entrepreneurs to technologists, investors to academic leaders, and corporate innovators to developers, women play important and diverse roles in dozens of local organizations. Every month, we’ll introduce you to five women worth knowing. Through these exclusive interviews, get to know these women through their likes, experiences, and maybe even their secrets.

This installment includes Jellyvision’s Amanda Lannert, Motorola Mobility’s Blagica Bottigliero, venture capitalist Ellen Carnahan, BrightTag’s Kelly Davis and developer KD Ironside. Read about them here.

 

Startup of the Month: InContext Solutions

Built In Chicago and Marengo Hampshire Partners would like to congratulate July’s Startup of the Month: InContext Solutions! An award-winning technology firm, InContext Solutions, seeks to lead the industry in best in class analytics and market research. Their unique take on research centers on providing clients a way to test various scenarios in a virtual store with real customers before going to market.

For many companies, high costs or a lack of resources are obstacles in the path of testing hypotheses, meaning a lot of ideas never get explored, let alone realized. InContext Solutions wants to demolish that roadblock, making it possible for companies to virtually “see” how a store or product change would affect their businesses. Sophisticated 3D modeling and using the open expanse of the World Wide Web makes this possible in a way previously unthinkable.

In 2009, Tracey Wiedmeyer founded InContext Solutions with Bob Gillespie and Rich Scamehorn “with a vision to revolutionize how virtual simulations could be used by leading businesses across the globe.” Last November, Hyde Park Venture Partners and Hyde Park Angels co-led a $1.5 million investment in InContext Solutions, which brings their funding to date to a total of nearly $2.7 million. Today, they work with many Fortune 500 consumer packaged goods (CPG) manufacturers and retailers, the kind whose products fall into consumers’ hands daily, to imagine new futures for their businesses.

Learn more about InContext Solutions’ business and goals via our Q&A with co-founder and CTO Wiedmeyer. Click here to read it.